Diagnosis confidence
1. Upload and intake
6 required inputs ready for lower tacos.
Sponsored Products report
Ads
sp_week_20.csv
2.4 MB
Sponsored Brands report
Ads
sb_week_20.csv
1.1 MB
Business Report
Retail
business_week_20.csv
3.6 MB
Search Query Performance
Brand Analytics
sqp_week_20.csv
5.2 MB
Search Catalog Performance
Brand Analytics
catalog_week_20.csv
2.8 MB
Deals and Coupons
Promotion
deals_week_20.csv
1.7 MB
Inventory and Featured Offer
Retail
inventory_week_20.csv
940 KB
Margin and goal inputs
User input
target_acos_12.csv
Manual
Data validated, normalized, and mapped to the growth diagnosis schema.
2. Diagnosis board
Six layers combine ads, retail, share, promo, and offsite evidence.
3. Action queue
Actions are evidence-backed and assigned by operating owner.
| Action | Evidence | Owner | Window | Confidence | Status |
|---|---|---|---|---|---|
| Reduce spend on low-CVR broad queries | 92 queries | CVR under 6% | TACOS 26% | Ad operator | May 19 - May 25 | 86% | |
| Increase bids on exact keywords with SQP share gap | 38 queries | ROAS 9.8 | click share under 20% | Ad operator | May 19 - May 25 | 82% | |
| Test main image and price competitiveness | CVR 8.6% vs. 11.2% category proxy | Operator | May 19 - Jun 2 | 68% | |
| Keep 15% coupon on hero SKU during rank push | Promo lift +31% with lower promo TACOS | Owner | May 19 - May 25 | 77% | |
| Cap offsite scaling until inventory cover improves | ROAS 9.21, but days of supply under 21 | Owner | May 19 - May 26 | 65% |
4. Weekly review loop
Keep, watch, or reverse recommendations based on metric movement.
Last recommendation
May 5 - May 11
Increase bids on exact match core keywords.
GMV +9.6%, TACOS -1.1pp
Current week
May 12 - May 18
Conversion lift did not keep pace with spend expansion.
GMV +4.7%, TACOS +0.6pp
Next decision point
May 19 - May 25
Rebalance ad mix after listing and coupon tests.
Focus: ad efficiency and CVR lift
Decision for next week
Current next action: Reduce spend on low-CVR broad queries. Decision state: watch.